Lori Senecal is one of the advertising industry’s most prominent people. She has been serving as the Global CEO of CP+B since March 2015, and her tenure will last up to the end of 2017. Before being hired by CP+B, Senecal worked for MDC Partners Network as its CEO. She still maintained the position even after joining CP+B. According to Chuck Potter, who is the chairperson and co-founder of CP+B, Lori has played a great role in improving the agency by offering flexibility and liveliness of an innovative startup.
CP+B have made significant accomplishments under the global leadership of Lori Senecal. She assisted the firm in getting a contract with American Airlines in October 2015. The company took over the account from TM Advertising, which had been holding it for more than 25 years. Mr. Porter said that he has been working with Lori in developing a futuristic leadership team. They have been taking their time to make wise decisions on the future administration of CP+B. Chuck believes that the company will be ready to have a smooth transition by the time Senecal retires. CP+B has been very effective under her leadership.
A new generation of leaders is currently taking over at CP+B. The company recently promoted Danielle Aldrich to serve as the president of CP+B West. The position makes her in charge of CP+B Los Angeles and CP+B Boulder. Before the promotion, Aldrich was a managing director of CP+B Boulder. She is also appreciated for making significant contributions that assisted the company in winning the Hershey and American Airlines accounts.
CP+B currently have ten offices, and they are all managed by entrepreneurs who are dedicated to growing it in the global marketplace. Senecal believes that bettering regional leaders enables the company to share resources well in offices across all regions. This allows the firm to offer more innovative and strategic talents to its clients. According to Lori, giving the broad role to Danielle is a significant step since she portrays an excellent image of CP+B. Aldrich is always determined to take on the most complex business challenges and uses innovative tactics in solving them.
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