With only three years in the market, Fabletics has marked a record for its enormous growth. The Kate Hudson’s athletic fashion company has made amusements to consumers due to her great innovative and marketing strategies. Within the short span, the company has grown to worth more than $250 million. Kate has in the short period managed to make use of the available business strategies that any prospective online entrepreneur should embrace.
Before launching the Company, she had scaled out an opportunity in women outfits and cloth wear. The market lacked an affordable, convenient and effective method to purchase the products. To create the company, she made use of the subscription service business model that permitted customers to receive outfit of their choices every month. Immediately after the establishment of the company, it gained instant success with subscribers making a steady growth till today.
To the current position, Fabletics has grown and expanded to own many brick and motor stores across the globe. The unusual success has all been through the help of Amazon. From the previous success and achievements made, the company has even plans to open some more branches globally. Part of the success of the made by the company has all been attributed to the use of the reverse showroom technique. The technique, allows customers to first have a view of the products online before purchasing from the store.
With the technique, all that the company does is make use of user data that they gather from their brand’s website. To know about the needs of her customers, she studies their trends and sales. With the knowledge of the products that do well in a particular region, they get informed of the products they should stock in each of the regions. Through the technique, Hudson can be said to have struck gold in the entrepreneurial field through her Fabletics business.
In addition to the reverse showroom technique, Hudson has also been making use of social media to publicize her business. It has of late grown to have an immense following in the Social media with its major platforms including Instagram and Facebook. To identify the products that are on a high demand she makes use of features such as likes, shares as well as comments. Most of her customers are said to have been through referrals from social media and thus it is a significant tool towards her success in the business.